Heres a photograph of Miley Cyrus who is a huge teenage icon from her previous acting roles playing teenage diva 'Hannah Montana' her style, new look and attuitude is recognised by millions of girls around the globe and she is a role model to many. For my music video i want to create my music artist to have her own sense of style and dress her in unique and bold clothing to show her confidence and indepence. I would like the message of my video to express to young girls to be themselves and be the people they want to be. As the song i am using is about a girl talking about money and being independent and strong, i want her clothes to stand out and show her to be fiery and inspire girls to dress differently and be thereselves. This relates to Miley because she is a strong minded women, who is her own person and doesnt care what anyone thinks, this is the type of attuitude i want my artist to have and fits in well with the song i am using 'Pour it Up' by Rihanna.
Friday, 23 August 2013
Target Audience
For my music video my ideal target audience is going to be girls in there teenage years. I will have to base all aspects of my project around them and make sure that i take everything into consideration. i want them to be inspired by my video and create something that they will remember.
Researching Advertisments and Cd Covers
Magazines and CD's have always been a successful way to promote artists and there music. I have been researching into different magazines and cd covers to give me inspiration and ideas as to what to include in mine. I want to make sure that I focus my magazine article on the music video im creating and make it appealing for my target audience which is aimed at young youths, and teenagers.
I will be researching different Magazines and CD covers to see how they are effective and what conventions they include to make young girls purchase each of them.
CD COVERS
Here is a Taylor Swift album i own and i feel that the photography used for this cover is very eye appealing and would attract lots of attention. The way Taylors hair has been styled and is flowing through the air reminds me of fire, strength and seems to be a symbol of power. As the album is called 'Fearless' this relates well with the use of her hair wild in the air it shows her in a light looking fearless yet peaceful, her pale white skin is glowing and is bright to show more power and could be seen as her standing out because shes 'Taylor Swift'. The album also has written clearly along the bottom 'Platinum Edition' which will appeal to Taylors fans and will stand out to other consumers as it would include something the original album wouldnt include. The colours bounce off eachother and also work well and the 'Platinum Edition' has been made in Platinum colour and this makes it stand out even more over Taylors pale skin.
When i am creating my Album Cover this is a good cover to take inspiration from, i want to plan carefully what colours i want to use together and ideally create a strong colour scheme to use on my magazine and my Cd Cover to make it consistent and recognisable to my artist. i also think including the text at the bottom about the cover being a 'Platinum Edition' makes it stand out and attracts more attention then it normally would. It has also made me realise that i need to capture the right photo with the right background. EG : the black background makes Taylors skin seem even more lighter and would captivate consumers even more.
Advertisments
Here is a Magazine Advertisment of Rihanna and her tour dates,the photo that has been used was her album cover photos so it is highly recogonisable and has her album name printed across her chest. This relates to the fact that you can win a Rihanna album so by having the photo of the album makes sense and may attract more attention and appeal to more people as many music fans and especially Rihanna fans will notice and recognise the photo. The lyric of her song 'DIAMONDS' is also shown in a bright white font on top of a red background so it stands out, this is vital on advertisments as the most important information needs to be bold, and highly visible and attract consumers attention . An Itunes logo has also been included to show that the album and Rihannas tracks will be avaliable on Itunes, this is a good advertising technique because it notifys people and people will know straight away due to the apple sign on the small black box, it also has been placed in the middle so people looking at the advert will see it straight away. At the bottom of the advertisment information on her tour has been included with different companies supporting the tour and places you can buy the tickets. There is also the date of the tour and where abouts it is. This is advertisment for Rihannas tour and informs people about places they can buy them and when they go on sale. I want to create a sucessful advertisment by keeping consistent with my colour scheme and including the apprioriate information with a suitable photo. This advertisment is a good example as it is bold, bright includes suitable and has a competition which will attract more attention and then when they work there way down the page they will see the tour dates and the information for that.
I will be researching different Magazines and CD covers to see how they are effective and what conventions they include to make young girls purchase each of them.
CD COVERS
Here is Rihanna's 'Loud' album which was released in November 2010. i feel that this cover is effective even though its just of her face. The album is called 'Loud' and her bright hair and lips connotes to this title as you are immediatley drawn to it by the 'Loud' red colour that has been used. Rihannas face is also recognisable by millions around the world so having her on the cover will make consumers aware that it is her album cover, it also proves that she is well known as her name is not printed on the front so this makes it neccessary just to have her face on the album to show its hers, this proves her high status as recent artists wouldnt be able to do this as they would want everyone to know there name.
For my Cd Cover i would want to make sure that my CD cover name related to the image shown on the screen so it has some similaurities and relates to my music artist.
Here is a Taylor Swift album i own and i feel that the photography used for this cover is very eye appealing and would attract lots of attention. The way Taylors hair has been styled and is flowing through the air reminds me of fire, strength and seems to be a symbol of power. As the album is called 'Fearless' this relates well with the use of her hair wild in the air it shows her in a light looking fearless yet peaceful, her pale white skin is glowing and is bright to show more power and could be seen as her standing out because shes 'Taylor Swift'. The album also has written clearly along the bottom 'Platinum Edition' which will appeal to Taylors fans and will stand out to other consumers as it would include something the original album wouldnt include. The colours bounce off eachother and also work well and the 'Platinum Edition' has been made in Platinum colour and this makes it stand out even more over Taylors pale skin.
When i am creating my Album Cover this is a good cover to take inspiration from, i want to plan carefully what colours i want to use together and ideally create a strong colour scheme to use on my magazine and my Cd Cover to make it consistent and recognisable to my artist. i also think including the text at the bottom about the cover being a 'Platinum Edition' makes it stand out and attracts more attention then it normally would. It has also made me realise that i need to capture the right photo with the right background. EG : the black background makes Taylors skin seem even more lighter and would captivate consumers even more.
This is Olly Murs first debut album and the use of multiple Olly's stands out also due to the fact that each single shot he is doing different poses. The red font is bold and goes across the photograph. I feel that this makes a point and straight away you are aware of who's album it is, as this was Olly's first album this would be vital so it attracts as many consumers as possible. The photos have been edited in black and white so the red stands out even further and the different poses Olly is doing feels to me as if this album is about 'Introducing Olly' and showing the public who Olly Murs really is. Although throughout all of this i still feel like something is missing and the cover is quite plain and needs something extra. I want to make sure that my album cover has every detail covered and the colours connote with the feelings and moods in the photo captured and the camera shots have been experiemented and thought about excessiveley.
By looking at different CD covers it has helped me to understand what makes a good CD cover and what doesnt. I need to ensure that every element has been thought about and relates back to my music artists. I need to think about camera shots and camera angles and what will show the emotion im trying to put across best. i need to use appropriate lighting, for example if the CD covers message is about sadness and depression i will use a dark light and a dark background to connote this. The actual photograph is also essential and creating and editing the photos are important and can determine whether the CD cover is sucessful or not.
Advertisments
Here is a Magazine Advertisment of Rihanna and her tour dates,the photo that has been used was her album cover photos so it is highly recogonisable and has her album name printed across her chest. This relates to the fact that you can win a Rihanna album so by having the photo of the album makes sense and may attract more attention and appeal to more people as many music fans and especially Rihanna fans will notice and recognise the photo. The lyric of her song 'DIAMONDS' is also shown in a bright white font on top of a red background so it stands out, this is vital on advertisments as the most important information needs to be bold, and highly visible and attract consumers attention . An Itunes logo has also been included to show that the album and Rihannas tracks will be avaliable on Itunes, this is a good advertising technique because it notifys people and people will know straight away due to the apple sign on the small black box, it also has been placed in the middle so people looking at the advert will see it straight away. At the bottom of the advertisment information on her tour has been included with different companies supporting the tour and places you can buy the tickets. There is also the date of the tour and where abouts it is. This is advertisment for Rihannas tour and informs people about places they can buy them and when they go on sale. I want to create a sucessful advertisment by keeping consistent with my colour scheme and including the apprioriate information with a suitable photo. This advertisment is a good example as it is bold, bright includes suitable and has a competition which will attract more attention and then when they work there way down the page they will see the tour dates and the information for that.
This is a 2nd magazine advertisment i have found, the main image is Rita Ora's Cd album photo, they have also used this because people will recognise her from this. Having her as the main image immediatley makes consumers aware that it will be about her and her trademark colour of red has also been used as the border and on her name above. Her name has also been placed bold and in a much bigger font compared to the rest of the text and has been wrote how it is spelt on all her merchandise and single tracks, missing the line inbetween of both the A's. At the top there is a tiny MTV sign to promote that company and show that MTV are presenting her 'ORA TOUR'. As you look further down the page there is a small box containing a photo of Iggy Azalea who will be featuring on her tour that will interest Iggy fans and adds more excitment and will appeal more people. At the bottom of the page is the date and the venues the tour will be hold on, this again informs the consumer and there is also websites providing to book tickets and look at more information about the event.
I also found a Miley Cyrus magazine advertisment and like the others the main image used as Miley is dressed up looking elegant and underneath the main details are placed. Instead of having the main text at the top of the page they have choose to have it in the middle of the advertisment in a huge white font that stands out and grabs your attention. The rest of the information has also been put at the bottom of the page, reguarding contact websites and numbers and the date and time of the event.
All magazine advertisments i have looked at have included the colour red to a huge extent. I also feel that red is a powerful colour that stands out and grabs peoples attention due to the brightness and the ways it can be used. For example : Lipstick, Hair colour, Clothes, Font. All of the most important information is placed at the bottom which relates to the idea that when consumers look at adverts that work there way from the top of the page to bottom so they see the most important information first. By looking at a photo of the artist or there name in a fancy font will attract there attention and it will make them work there way down the page and get to the bit at the bottom with the dates and websites. I also think its important to have the artists name in a bold font with a bright colour and include there trademark feature if possible, For example the how Rita Ora spells her name with part of the letter A not included.
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