The Brief

I have choosen the music video brief, which i am going to complete on my own.

For this part of the coursework i need to produce the following :

. A Music Video
. A cover for the album
. A magazine advertisement for the music video

The pratical will be marked out of 60 this includes 20 marks for the planning and research, 20 marks for the written evaluation from the directors point of view and 20 marks for the evaluation.
i have choosen this brief because i think its an exiciting but challenging task where you need to create 3 sources of media focused around a song of my choice. i have decided to work on my own as i want to create a unique piece of work and create a sucessful music video independently, also so i dont have to rely on others and if i go wrong or create any mistakes it will be down to me. Im determined to avoid the conventions of my music video being 'cheesy' or 'tacky' and i want to spend a good amount of time planning and making everything the best it can possibly be.

I am going to be reasearching current musicvideos to see what regular conventions pop up and how they are portrayed to us as the audience and what we make of it. i will also be looking at different
genres of music to see what type of music videos are created for different genres.

The reason i wanted to focus on this brief was because i already have a wide knowledge of music videos and its something i would like be involved in when im older and will help me learn about the different processes that occur in order to make a sucessful music video.